A guide for formula feeding your newborn & older baby

If you choose to formula feed or supplement breastfeeding with formula, here are the first steps of formula feeding and formula selection. 

All about baby bottles and nipples

Baby bottles and nipples come in many shapes and sizes. We help you understand the options to aid your baby in latching on to one she likes.

How to make a baby bottle

Whether you are formula feeding only or supplementing, knowing the basics of mixing and storing formula can help you become a quick pro.

Organic and non-GMO* baby formula

Discover the differences and benefits of these options and learn what Similac® offers moms who want an organic approach to infant nutrition.

* Ingredients not genetically engineered.

Join MySimilac® Rewards. It’s fast and FREE!

Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Schedule & Save purchases

† Submit registration to read details.

Join MySimilac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email