A guide for formula feeding your newborn or older baby

Whether you are exclusively formula feeding or supplementing breastfeeding with formula, here are some helpful tips to get you started.

All about baby bottles and nipples

Baby bottles and nipples come in many shapes and sizes. We’ll help you understand the options so your baby can latch on to one they like.

The baby bottle basics: how to mix and store formula

Looking for information on how to safely prepare formula for your little one? We’re here to help you become a formula feeding pro.

Organic and non-GMO* baby formula

Discover the many formula options, including organic and non-GMO* formulas. Learn what Similac® has to offer parents who want an organic approach to infant nutrition.

* Ingredients not genetically engineered.

Join MySimilac® Rewards. It’s fast and FREE!

Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Schedule & Save purchases

† Submit registration to read details.

Join MySimilac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email