For over 90 years, we have focused on innovations designed to meet the changing needs of parents everywhere.
For over 90 years, we have focused on innovations designed to meet the changing needs of parents everywhere.
In 1903, the Wright Brothers were inventing flight, the first World Series was played—and the Moores and Ross Milk Company was founded.
Two decades later, Moores and Ross developed our very first commercial, milk-based formula, Similac.
Moores and Ross continued to innovate its baby formula and bring new choices to moms. Today, that spirit lives on in Abbott Nutrition as it continues to give moms new ways to nourish their babies with options like hypoallergenic, soy, organic, sensitive, and non-GMO formulas.
Whether you choose to formula feed or to supplement breastfeeding with formula, you can be confident in the nourishment of Similac.
* No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
† Ingredients not genetically engineered.
‡ Based on recommendations of Similac and EleCare®.
Join MySimilac® Rewards for up to $400* in benefits and support throughout your journey.
* Offers may vary.
† Submit registration to read details.
† Submit registration to read details.
Now you can switch to digital savings by phone on your favorite formulas—here’s how: