We promise to nourish the journey of parents and their babies

For over 90 years, we have focused on innovations designed to meet the changing needs of parents everywhere.  

This is our promise to your baby

  • Similac formulas have no artificial growth hormones*
  • Similac has no palm olein oil to support excellent calcium absorption for strong bones

Our Heritage—A spirit of innovation that began in 1925 and hasn’t stopped since

In 1903, the Wright Brothers were inventing flight, the first World Series was played—and the Moores and Ross Milk Company was founded.

Two decades later, Moores and Ross developed our very first commercial, milk-based formula, Similac.

Moores and Ross continued to innovate its baby formula and bring new choices to moms. Today, that spirit lives on in Abbott Nutrition as it continues to give moms new ways to nourish their babies with options like hypoallergenic, soy, organic, sensitive, and non-GMO formulas.

Whether you choose to formula feed or to supplement breastfeeding with formula, you can be confident in the nourishment of Similac.

Over 90 years of innovation

We promise to give babies a strong start by helping to keep them fed, happy, and healthy.

Nutrition you can trust

Similac is the #1 Pediatrician Recommended Brand for Immune Support.*

The Similac Difference

Learn more about the innovative ingredients in our products, including 2’-FL HMO, a unique prebiotic that helps support your growing baby’s immune system. 






Browse Our Products

Learn about our organic and non-GMO* options, plus formula designed for babies with sensitive tummies and special nutrition needs.


* Ingredients not genetically engineered.​




Sign up for Similac® StrongMoms® Rewards

You’ll get up to $400 in great offers,* like free formula samples and coupons, plus nutrition tips and education delivered right to your inbox!


* Offers may vary.

* No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Ingredients not genetically engineered.
Based on recommendations of Similac and EleCare®.

Join Similac® StrongMoms® Rewards. It’s fast and FREE!

Postnatal Popup
  • Formula Samples
  • Information about your baby’s milestones
  • Free Shutterfly® photo book
  • Exclusive savings on Schedule & Save purchases

Submit registration to read details.

Join Similac® StrongMoms® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email