We’re here to support the journey of parents and their babies

For nearly a century, we have focused on innovations designed to meet the needs of babies and parents.  

Similac is the #1 brand fed in hospitals


Our heritage—a spirit of innovation that began in 1925 and hasn’t stopped

In 1903, the Wright brothers were inventing flight, the first World Series was played—and the Moores and Ross Milk Company was founded.

Two decades later, Moores and Ross developed our very first commercial, milk-based formula, Similac.

Moores and Ross continued to innovate its baby formula and bring new choices to parents. Today, that spirit lives on at Abbott as it continues to provide formula options like hypoallergenic, soy, organic, sensitive, and post-discharge preterm formulas.

Parents continue to choose Similac formulas for many reasons, and because:

  •   Similac formulas have no artificial growth hormonesƗ
  •   Similac has no palm olein oil to support excellent calcium absorption  

So, whether you choose to formula feed or supplement breastfeeding with formula, you can be confident in the nourishment of Similac.

Nearly a century of feeding babies

We strive to give babies a strong start by helping to keep them fed, happy, and healthy.

Our closest formula ever to breast milk is here!

Shop now for the only baby formulas with 5 of the most abundant HMOs found in breast milk.






Browse Our Products

See our non-GMO* and organic formula options, plus formulas specifically designed for babies with sensitive tummies and special nutrition needs.


* Ingredients not genetically engineered.

Sign up for MySimilac® Rewards

You could get up to $400 in great offers,* like coupons plus nutrition tips and education delivered right to your inbox!


* Offers may vary.


Ɨ No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

Join MySimilac® Rewards. It’s fast and FREE!

Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free† Shutterfly® photo book
  • Savings on Schedule & Save purchases

† Submit registration to read details.

Join MySimilac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email