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Product Description

Pure Bliss* by Similac infant formula is European crafted nutrition that starts with fresh milk from grass-fed cows. Our formula has no artificial growth hormones or antibiotics and is non-GMO. Pure Bliss also has DHA and ARA, nutrients like those found in breast milk that support brain and eye development.

* Not for infants or children with galactosemia.

  • NO ARTIFICIAL GROWTH HORMONES & NON-GMO: Similac® is the first leading infant formula brand with no artificial growth hormones. Pure Bliss also has no antibiotics or palm olein oil and is non-GMO
  • SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA, key nutrients to support brain and eye development
  • MODELED AFTER BREAST MILK: Pure Bliss infant formula is European crafted nutrition that’s modeled after breast milk
  • MOST RECOMMENDED: From the #1 infant formula brand chosen by moms§

Learn more about Pure Bliss Infant Formula.

* Not for infants or children with galactosemia.
No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Ingredients not genetically engineered.
§ Total US infant formula, all outlets as of 6/2020, Nielsen data.

Ingredients & Nutrition

Allergen Statement

Contains milk and soy ingredients.

Ingredients

Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides. Less than 2% of: C. Cohnii Oil, M. Alpina Oil, Beta-Carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, m-Inositol, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, and Nucleotides (Adenosine 5’-Monophosphate, Cytidine 5’-Monophosphate, Disodium Guanosine 5’-Monophosphate, Disodium Uridine 5’-Monophosphate).

Serving Size: 100 Cal (5.3 fl oz, prepared as directed)

Nutrient Data

Nutrient Data

Amount per serving
% Daily Value*
Calories
100
 
Volume, mL
156
 
Protein, g
2.07
 
Fat, g
5.60
 
Carbohydrate, g
10.7
 
Water, g
141
 
Linoleic Acid, mg
938
 

Vitamins

Amount per serving
% Daily Value*
Vitamin E, IU
1.5
 
Vitamin K, mcg
8
 
Thiamin (Vitamin B1), mcg
100
 
Riboflavin (Vitamin B2), mcg
160
 
Vitamin B6, mcg
63
 
Vitamin B12, mcg
0.26
 
Niacin, mcg
1100
 
Folic Acid (Folacin), mcg
16
 
Pantothenic Acid, mcg
470
 
Biotin, mcg
4.6
 
Vitamin C (Ascorbic Acid), mg
9
 
Choline, mg
24
 
Inositol, mg
4.9
 
Vitamin A, IU
300
 
Vitamin D, IU
60
 

Minerals

Amount per serving
% Daily Value*
Calcium, mg
82
 
Calcium, mEq
4.1
 
Phosphorus, mg
44
 
Magnesium, mg
6
 
Iron, mg
1.9
 
Zinc, mg
0.79
 
Manganese, mcg
5
 
Copper, mcg
95
 
Iodine, mcg
8
 
Selenium, mcg
2
 
Sodium, mg
25
 
Sodium, mEq
1.1
 
Potassium, mg
110
 
Potassium, mEq
2.8
 
Chloride, mg
68
 
Chloride, mEq
1.9
 

Serving Size: 1000 mL (1.1 QT, prepared as directed)

Nutrient Data

Nutrient Data

Amount per serving
% Daily Value*
Calories
643
 
Volume, mL
1000
 
Protein, g
13.31
 
Fat, g
36.01
 
Carbohydrate, g
68.81
 
Water, g
904
 
Linoleic Acid, mg
6032
 

Vitamins

Amount per serving
% Daily Value*
Vitamin E, IU
9.6
 
Vitamin K, mcg
51.4
 
Thiamin (Vitamin B1), mcg
643
 
Riboflavin (Vitamin B2), mcg
1029
 
Vitamin B6, mcg
405
 
Vitamin B12, mcg
1.67
 
Niacin, mcg
7074
 
Folic Acid (Folacin), mcg
102.9
 
Pantothenic Acid, mcg
3023
 
Biotin, mcg
29.6
 
Vitamin C (Ascorbic Acid), mg
57.9
 
Choline, mg
154.3
 
Inositol, mg
31.5
 
Vitamin A, IU
1929
 
Vitamin D, IU
386
 

Minerals

Amount per serving
% Daily Value*
Calcium, mg
527
 
Calcium, mEq
26.4
 
Phosphorus, mg
283
 
Magnesium, mg
38.6
 
Iron, mg
12.22
 
Zinc, mg
5.08
 
Manganese, mcg
32.2
 
Copper, mcg
611
 
Iodine, mcg
51
 
Selenium, mcg
13
 
Sodium, mg
161
 
Sodium, mEq
7.1
 
Potassium, mg
707
 
Potassium, mEq
18
 
Chloride, mg
437
 
Chloride, mEq
12.2
 
Reviews

Pure Bliss by Similac Formula Reviews

Product Comparison

What is the difference between Pure Bliss by Similac vs other formula types?

Description
Starts with fresh milk from grass-fed cows
First formula with 2’-FL HMO, designed to be closer than ever to breast milk
A gentle formula that is USDA-certified organic and made with A2 milk
Organic nutrition for your baby’s first year
Complete Nutrition for Infants
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Has DHA, Lutein, and Vitamin E
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Starts with Fresh Milk from Grass-Fed Cows
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USDA-Certified Organic
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Made with Organic A2 Milk
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FAQs

Is Pure Bliss by Similac a good formula to use for supplementing breastfeeding?

Pure Bliss can be used to supplement breastfeeding. You can be sure your baby is getting all the nutrients they need to grow if you choose to formula-feed and use Pure Bliss infant formula.

Is there corn syrup in Pure Bliss?

No, Pure Bliss by Similac Infant Formula does not contain corn syrup.

Pure Bliss uses lactose as the primary source of carbohydrate energy, as it is in breast milk.

Are there glucose syrup solids in Pure Bliss?

No, Pure Bliss by Similac Infant Formula does not contain glucose syrup solid or corn syrup solids. Pure Bliss uses lactose as the primary source of carbohydrate energy, as it is in breast milk.

Is Pure Bliss by Similac an organic baby formula?

Pure Bliss is not an organic baby formula. It is a European crafted formula that starts with fresh milk from grass-fed cows. Pure Bliss by Similac contains no artificial growth hormones*, no antibiotics, no palm olein oil, and is non-GMO.†

If you’re interested in formulas with organic ingredients, check out Similac Organic with A2 Milk and Similac Organic.

* No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Ingredients not genetically engineered.

Why do you source the milk for Pure Bliss from Ireland?

Pure Bliss is manufactured at our facility in Ireland using locally sourced milk. Due to the unique climate of Ireland, the cows that produce the milk for Pure Bliss are able to graze on grass outdoors as their sole food source most of the year. In the winter months, if grazing is not feasible, the cows are fed grass and some grain, if needed. 

Why is milk from grass-fed cows used to make Pure Bliss baby formula?

Consumers wanted a formula based on milk from grass-fed cows and grass-fed cows are abundant in Ireland.

What's the difference between Pure Bliss by Similac and regular baby formula?

European crafted Pure Bliss is a formula that starts with fresh milk from grass-fed cows. Pure Bliss by Similac contains no artificial growth hormones*, no antibiotics, no palm olein oil, and is non-GMO.

* No significant difference has been shown between milk derived from rbST- treated and non-rbST-treated cows.
Ingredients not genetically engineered.

Do I need to store Pure Bliss differently because it contains fresh milk?

Pure Bliss Infant Formula starts with fresh milk and no, you do not need to store Pure Bliss differently than any other powder formula. 

Is Pure Bliss Infant Formula gluten free?

Yes, Pure Bliss by Similac is made from gluten-free ingredients.

Why is there milk in the formula?

The majority of formula that is sold and produced in the US starts with ingredients that come from cow’s milk (providing protein such as nonfat dry milk and whey, and carbohydrates such as lactose). Formula also has special fat blends, vitamins, and minerals to provide complete nutrition for infants.

Is the cow’s milk in Pure Bliss dangerous for babies, since babies should not drink cow’s milk before the age of 1 year?

No, the majority of infant formulas sold in the US start with ingredients that come from cow’s milk, such as nonfat dry milk and whey which provide protein, and lactose which provides carbohydrates.

Formula also has special fat blends, vitamins, and minerals to provide complete nutrition for infants. 

Is the Pure Bliss by Similac can BPA free?

Yes, the can is free from materials that contain BPA.  

Is the Pure Bliss by Similac can recyclable?

Yes, the metal can is steel and widely recyclable. The scoop and lid are polypropylene and are recyclable, though not all communities participate. You can consult the website earth911.com for recycling information in your area.

How does Pure Bliss by Similac Infant Formula compare to Similac Advance and Similac Pro-Advance?

Pure Bliss Infant Formula has similar ingredients and all of these formulas provide complete nutrition for your baby’s first year. Pure Bliss by Similac is European crafted and starts with fresh milk from grass-fed cows.

Similac Pro-Advance contains 2’-FL HMO (human milk oligosaccharide*), an immune-nourishing prebiotic found in breast milk.

* Not from human milk.

Is Pure Bliss by Similac approved by the FDA?

Foods, including infant formulas, are not approved or denied by the FDA.

Infant formulas must be submitted to the FDA for review and registration. Pure Bliss is registered for sale in the US.

Is Pure Bliss by Similac a European formula?

Pure Bliss Infant Formula is European crafted and made with milk from grass-fed cows in Ireland, but it is not sold in Europe. Our Pure Bliss products are manufactured in Abbott’s Ireland plant that follows both FDA and EU (European Union) regulations.

Does Europe have better ingredients?

No, the ingredients are not better because they are from Europe. We are able to access a continuous source of milk produced from grass-fed cows from Irish farms, making it European-sourced. All ingredients must meet both FDA and EU (European Union) requirements.

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