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COVID-19 Update: To learn more about our promise to parents during this time, and for a list of direct-ship retailers, Click Here

Join Similac® StrongMoms® Rewards for up to $400† in benefits and support through your journey

When you sign up, you’ll receive exclusive benefits like:

  • Nutrition guidance for you and baby
  • Free‡ Shutterfly® photo book
  • Formula samples
  • Savings on Similac.com Schedule & Save purchases

Register quickly and easily with a preferred online profile. No new passwords to remember!

Join Similac® StrongMoms® Rewards. It’s fast and FREE!

Postnatal Popup
  • Formula Samples
  • Information about your baby’s milestones
  • Free† Shutterfly® photo book
  • Exclusive savings on Similac.com Schedule & Save purchases

† Submit registration to read details.

Join Similac® StrongMoms® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free† Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

† Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email

Thanks, but I'll stick with paper for now.