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Why Similac®?

Learn about our promise to give your baby the very best, with nutrition you can trust to keep him fed, happy, and healthy.

What’s in Similac® Formula?

See how our formulas are modeled after breast milk and enriched with key vitamins, minerals, and nutrients to help give your little one a strong start.

First and Only Formulas with 5 HMO Prebiotics

With 5 HMOs, our Similac® 360 Total Care® formulas have the closest prebiotic blend to breast milk. These groundbreaking infant formulas are designed for whole-baby benefits, including immune support, brain development, and digestive health. 

Join Similac® Rewards. It’s fast and FREE!

Postnatal Popup
  • Baby Formula coupons and samples
  • Nutrition guidance for you and baby
  • Free Shutterfly® photo book
  • Savings on Similac.com Schedule & Save purchases

Submit registration to read details.

Join Similac® Rewards. It’s fast and FREE!

Prenatal Popup
  • Free Shutterfly® photo book
  • Nutrition guidance for your pregnancy
  • Information about your baby’s milestones

Submit registration to read details.

Instead of paper coupons, receive Similac® digital offers

Digital Offers Popup

Now you can switch to digital savings by phone on your favorite formulas—here’s how:

  1. Choose a preferred retailer, like Amazon or Target
  2. Get notified about offers via email